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Some people invest in Google. Some buy shares of Berkshire Hathaway. Other invest in Apple. But sheer investment geniuses invest in bushes. And trees. Because if you own a manufactured home community, these are, dollar for dollar, the best investments you will ever make. How good are the returns? I would estimate that one well placed $20 bush might add $1,000 of value to a manufactured home community. That's a 500% return on investment. And that's a lot better than any of the aforementioned stocks have produced lately. In fact, compared to the current stock market, if the bush was worth $10, it would still be better than the market has produced. And, unlike the market, at least the bush creates oxygen and has other productive uses. So why is landscaping so important in a manufactured home community? Well, have you looked around recently? Most communities are not cornering the market on pretty. And landscaping has two functions:
In other words, you can hide those ugly homes, and trash dumpsters, and other eyesores with a well placed hedge or tree line. And bushes and trees are just naturally pretty. Especially ones that flower. It is amazing what a little landscaping can do to the aesthetics of a property. So where do you begin a landscaping plan? At the entrance to the community. Every community should have a knock-out entry. It gives the customer a favorable first impression, and that's important to create since, later on, the property may not be worthy of its early favorable impression. A little color at the entry would be nice, but try and stay away from seasonal color, or anything that requires special attention or irrigation. Beyond the entrance, you need to figure out which lots need bushes or trees to look their best. Especially focus on highly-visible corner lots or lots which have curve-in-the-road visibility. Some important considerations are:
One of the key reasons why planting a bush or tree is your all-time best investment is that they get better year after year, without any additional investment in them. Mother Nature provides the water (hopefully) and sun to make the plant grow and flourish. And every year it just gets bigger and prettier, without any effort on your part. What other item in your community can boast that. Roads? Pool? Not hardly. Sure, plants can be a nuisance to the manufactured home community owner. Tree roots can cause sewer line problems in clay-tile systems. And they can push up concrete sidewalks. And leaves can fall all over the ground (I warned you to only plant evergreens). And they need pruning annually, and sometimes they die and require removal. But look at all you get for that little effort! I have seen properties that people rave over (and bring in significantly more lot rent) strictly as a result of great landscaping. You don't have to have topiary style perfection. But nice landscaping, within a reasonable budget, can really make the difference in getting that loan you desire – or that sale of your community for big bucks. So the next time you are at Home Depot looking for a new lock for your community storage shed, detour over to the plants department outside. Look at all the little investments waiting there to give you a huge dividend. But like stocks, choose wisely, and your investment will grow into something really beautiful and tangible. See, there really is a "bush" that is productive and worthwhile to have around! (Sorry George, but its election season). So get out that green thumb, and a shovel, and get to work on your community.
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